CREEDLove In White

It began as a bottle of Royal English Leather commissioned by King George III after becoming enamoured with a pair of scented gloves. The House of Creed is one of the world’s oldest yet most modern fragrance houses, spanning seven generations from father to son for over 250 years. As the only fragrance house to rely on an ancient infusion technique to capture the raw and rare materials of each perfume, Creed has created a legacy of unrivaled scents, both commissioned and worn by kings, queens and discerning Creed devotees throughout history. Based out of Paris today, each scent is weighed, mixed, macerated and filtered all by hand in the highest tradition of the House's founder, James Creed. Today, Sixth Generation and Master Perfumer Olivier Creed and his son, Erwin Creed, carry on the craft from their Parisian laboratory continuing the art of Creed's perfume making—a timeless, yet modern take on history, bottled.